Visual Project
Description

BOA Builders first had contacted me for the two logos for subdivisions being built in Orchard Mesa which is the neighborhood that is south of the river in central Grand Junction, CO. They were impressed with the quick turnaround and asked me to update their business logo as well. BOA Builders. Understandably, their attachment to the company they had worked so hard to build came with a need to really nail the design. The first few were close but we ended up tossing them and starting over. The decision to take the B and turn it into a mirrored monogram icon that looks like a building was a no-brainer once it was on paper and instantly turned into the favorite. After some tweaks to the typography and some mockups to see the logo in its potential environment the team at BOA was sold and ready to rock and roll with the new look.

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