Brand refresh increasing perceived value
Web Project
Description
When Stephanie Gwinn (HillBilly Grill’s owner) approached me to refresh their look and boost their online presence the branding and website fit the knee-jerk theme you would think of with a name like HillBilly Grill. Chef Steff really wanted to keep the name and the down-home feel while boosting her perceived value in the catering industry. The food is amazing and their work ethic is over-the-top but their old food truck branding was holding them back. We remedied this with a high-quality custom-themed WordPress website built with Local SEO in mind. It looks great on mobile and is awe-inspiring on a large desktop screen. Within weeks of the brand refresh HillBilly Grill was finding the quoting process was missing the typical customer haggling. Their perceived value had increased immediately and the quality food and amazing service they had always provided were no longer being questioned by new customers making assumptions based on their old image.
The next step will be online ordering built directly into their website with Woocommerce and custom templating and User Experience streamlined by emerse design co.
Visual Project
Description
HillBilly Grill Catering not only received a website design from emerse design co., but also received a whole new branding refresh. Nearly a rebrand short of the fact the name didn’t change. We designed Business Cards, Postcards, Refrigerator Magnet Calendars, and will also be working on new Food Truck signage that will maintain a cohesive look and feel when on the road doing events all over the country.
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